At least your diet is delicious / Dietlicious
The Challenge:
Dietlicious is a healthy meal service that’s competing in a growing but crowded category. It’s also a category where most of the brands feel the same.
The Insight + Idea:
‘At Least Your Diet is Delicious’ focuses on reaching a wider audience beyond the fitness niche that many other health and wellness brands focus exclusively on.
Health-conscious individuals aren’t limited to gym-junkies and paleo-peeps. In fact, there’s a mass market out there of people who are genuinely concerned about their health and wellbeing. It just isn’t a daily obsession for them. But with Dietlicious’ gourmet range of healthy prepared meals you can look forward to each day knowing that no matter what happens (or doesn’t), at least your diet is delicious.
The campaign came to life through a range of short videos and social posts.
