S60 Sat Nav Radio / Volvo
The Challenge:
After launching the new S60, the fastest Volvo ever made, we were briefed to show off the 224kW of power and shift the brand's 'Safe' positioning.
The Insight:
The traditional Volvo drivers were going to experience some unexpected new power.
The Idea:
We created a radio spot that showed that the Volvo S60 wasn't just punishing the road, but that the Sat Nav also couldn't keep up. To execute this idea, we employed the VO artists from NavMan to read our spot.
The Impact:
The spot was a finalist at One Show, 2012.